Digital Marketing Officer

job Description

Organisation: Unicaf
Location: Zimbabwe
Mode: On-site / Remote / Hybrid

About Unicaf:
Unicaf is a leading online higher education platform, with a physical presence in 12 countries,
assisting universities to go online. This full-time role offers exciting projects and continuous learning. As a Digital Marketing Officer, you will manage online presence, create engaging content, and drive strategic campaigns to enhance brand visibility

Duties and Responsibilities

Responsibilities:
● Social Media Strategy: Develop, implement, and manage our social media strategy to enhance brand presence and engagement with the Zimbabwean audience
● Paid campaigns: Plan, execute, and manage paid campaigns across various channels including Google Ads, Facebook, Instagram, LinkedIn, and other relevant platforms.
● Content Creation & Curation: Design and curate a localized social media content calendar
for Facebook and Instagram, ensuring daily posts that resonate with the local audience.
● Performance Analysis: Analyse and report on social media performance.
● Cross-Functional Collaboration: Work closely with the Marketing Team to align social media initiatives with broader campaigns, promotions, and brand messaging.
● Trend Monitoring: Stay informed about industry trends and emerging social media platforms to keep our strategies current and effective.
● Competitive Analysis: Monitor competitors on social media, identifying trends, insights, and
opportunities for strategic improvement.
● Influencer & Collaboration Sourcing: Identify and engage local influencers and websites for
potential collaborations to amplify our brand’s reach.

Qualifications and Experience

Requirements:
● Proven experience of at least 1 year as a Digital Marketing Officer or in a similar role.
● Excellent written and verbal communication skills in English.
● Bachelor's degree in Marketing, Communications, or a related field is preferred.
● Experience with digital media advertising and analytics tools.
● Ability to manage multiple projects independently.
● Ability to handle multiple assignments and meet established deadlines with high attention to detail
● Strong organisational and time-management skills.