job Description
UNICEF Zimbabwe is inviting applications for a National Consultant to Design and Develop a Social Media Engagement Toolkit. To design and develop a youth-friendly, visually engaging, and culturally relevant social media engagement toolkit for the dissemination of the What Every Adolescent Should Know About Pregnancy, Breastfeeding, and Related Facts booklet.
BACKGROUND
The “What Every Adolescent Should Know About Pregnancy, Breastfeeding, and Related Facts” booklet was co-developed with and for adolescents by UNICEF, in close collaboration with UNFPA, UNAIDS, and WHO under the 2 Gether 4SRH Programme, and in partnership with the Ministry of Health and Child Care (MoHCC). Rooted in a participatory and inclusive approach, the booklet was shaped through adolescent consultations to ensure that its content is relevant, relatable, and accessible to young people from diverse backgrounds, regardless of gender, tribe, religion, or age.
The booklet provides comprehensive, youth-friendly information on pregnancy and early motherhood, breastfeeding and maternal nutrition, sexual and reproductive health and rights (SRHR), as well as myths, misconceptions, and cultural beliefs surrounding pregnancy and breastfeeding. It also highlights access to SRH, HIV, and psychosocial support services, which empower adolescents and young mothers with accurate, age-appropriate knowledge.
To enhance visibility and promote uptake, a dissemination plan has been developed to reach adolescents and young mothers through communities, and health facilities. The plan also encourages implementing partners, healthcare providers, and community organizations to integrate the booklet’s content into their programmes and outreach efforts, fostering a consistent and informed approach to adolescent health education.
With over 2.1 million active social media users in Zimbabwe (89% aged between 16 and 27 years), digital platforms such as WhatsApp, Facebook, Instagram, LinkedIn, and X (formerly Twitter) offer a strategic opportunity to engage young people where they are most active. UNICEF therefore seeks to leverage digital engagement by developing a social media toolkit that translates the booklet’s messages into engaging formats, supporting partners in amplifying adolescent health communication and promoting positive behaviours across digital spaces
ASSIGNMENTS
UNICEF is seeking consultancy services from a mid–senior level consultant with proven expertise in adolescent health communication, digital media strategy, and youth engagement. The consultant will support UNICEF and its partners in designing and developing a youth-friendly, visually engaging, and culturally relevant social media toolkit based on the What Every Adolescent Should Know About Pregnancy, Breastfeeding, and Related Facts booklet.
Duties and Responsibilities
The consultant will do the following tasks:
1. Inception
Hold an inception meeting with UNICEF and the Ministry of Health and Child Care to clarify expectations and scope.
Develop an inception report outlining the methodology, work plan, and proposed structure of the social media toolkit.
2. Content Review and Adaptation
Review the What Every Adolescent Should Know About Pregnancy, Breastfeeding, and Related Facts booklet to identify key messages suitable for digital engagement.
Assess global and regional best practices in adolescent health communication via social media.
Identify youth-friendly, visual, and culturally relevant approaches for digital content dissemination.
3. Toolkit Development
Design and produce a comprehensive social media engagement toolkit that translates the key messages from the What Every Adolescent Should Know About Pregnancy, Breastfeeding, and Related Facts booklet into engaging, youth-friendly digital formats. The toolkit should include:
Social media fact cards series: A curated set of short, visually engaging posters and factsheets highlighting key facts, tips, and myth-busting messages from the booklet. Each card should be suitable for use across major platforms (Instagram, Facebook, X, LinkedIn) and adaptable for partner pages and WhatsApp sharing.
Infographics and visual summaries: Multi-panel or single-frame infographics summarizing major themes such as pregnancy and early motherhood, breastfeeding and maternal nutrition, SRHR, and adolescent health services. These should be optimized for both digital and print dissemination.
Template library for regular posts: Ready-to-use templates for “Did You Know?”, “Myth vs Fact”, and “Health Tip of the Week” posts. Each template should include adaptable caption text, hashtag suggestions, and design guidance consistent with UNICEF brand standards.
Animated explainer video: A 60–90 second animation summarizing the booklet’s key messages, incorporating subtitles and voice-overs in English, Shona, and Ndebele to ensure accessibility and inclusivity.
Ensure content is optimized for mobile viewing and accessible to adolescents with varying literacy levels.
4. Validation
Present the draft toolkit to UNICEF, the Ministry of Health and Child Care and key stakeholders for feedback.
Facilitate a validation workshop to assess relevance, appropriateness, and user-friendliness.
Document feedback and refine the toolkit accordingly.
5. Finalization
Finalize the social media toolkit incorporating stakeholder input.
Submit final versions of:
The complete toolkit (including editable and print-ready formats).
The animated video.
A brief implementation guide for partners and service providers.
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