Duties and Responsibilities

-Plan, execute and optimise digital marketing and social media activity across all InnBucks platforms.
-Manage paid digital acquisition campaigns, including budget allocation, targeting and bidding strategy.
-Develop and manage influencer and creator marketing partnerships to extend digital reach and acquisition.
-Lead the development of digital campaigns and content in collaboration with the brand team and external agencies.
-Conduct ongoing customer and market intelligence gathering, including competitor tracking and category analysis.
-Build and maintain customer segmentation models to inform targeting across all marketing pillars.
-Maintain marketing dashboards and analytics, providing regular performance reporting to the Head of Marketing.
-Track campaign performance, ROI and channel efficiency, and recommend optimisation actions.
-Collaborate closely with the Retail & Business Bank to ensure digital insights shape field activations and brand activity.

Terms and Conditions
Employment: Permanent
Location: Harare, Zimbabwe
Remuneration: Negotiable, to be discussed with the successful candidate.

Qualifications and Experience

-Degree in Marketing, Business, Data/Analytics or a related field.
-1–3 years’ experience in digital marketing, growth marketing or marketing analytics, ideally within banking, fintech or a fast-moving consumer-facing business.
-Practical experience running paid digital acquisition campaigns and managing campaign budgets.
-Working knowledge of social media management tools, digital analytics platforms and dashboarding tools (e.g. -Google Analytics, Meta Business Suite, Power BI/Excel).