Knowledge and Insights Manager

Duties and Responsibilities

Customer Needs/Experience Research
Leads the design and execution of approaches, tools, procedures, and initiatives that enable insight into customer segments, trends, needs, and expectations.

Information and Business Advice
Provides authoritative specialist advice to senior managers at the business unit or Group level to enable the implementation of policy, projects, and change initiatives.

Economic Research
Manages a significant portion of the organization's economic research program. This involves being responsible for development or delivery, or both.

Marketing Impact Assessment
Defines appropriate metrics, assesses activities, and recommends improvements based on metrics and analyses.

Data Collection and Analysis
Makes authoritative recommendations that have a significant impact on the business over the short and long term. Recommendations could be technical or professional in nature.

Insights and Reporting
Sets and leads execution of the data and analytics reporting plan, creating strategies and templates to report data in a meaningful way. Creates, presents, and communicates high-impact data and analytics insights and recommendations to critical internal and external stakeholders.

Data Management
Takes responsibility for developing and delivering a key element of the organization's data management system.

Leadership and Direction
Identifies and communicates the actions needed to implement the function's strategy and business plan within the business area or department; explains the relationship to the broader organization's mission, vision, and values; motivates people to commit to these tenets and do extraordinary things to achieve local business goals.